Vision
Elnet Italy is involved in strengthening relations between Italy and Israel, both from a political and a commercial-strategic point of view. We organized during 2023, our first year of activity, in Italy more than 15 events, solidarity mission to Israel, dialogue, Chatham house closed-doors gatherings etc. We still miss an effort in the communications field. A boost related to our communication, with a specific person managing and training other people going on national TV, could mean a lot for achieving our goals in the country.
Activity
With this project we aim to bring Elnet Italy and our related pro Israel message as a regular presence in national tv and national newspapers. As for now, we receive good coverage every time we have an event. But we are not visible on a daily basis. So the project is to change this, brining Elnet in becoming a daily-basis quoted source of info and data. How can we achieve this? With interviews, direct quotes or TV presence by the Elnet Italy leadership (President, Board Members, PA Manager etc) but even more having and training major journalist to be on our side, and to be invited in order to defend our stances.
We need a major TV show-man, well-known, not from the Jewish community, professional with media and television. We already found the right person, which we want to engage as part of our team. Andrea Ruggieri, former MP, former head of communication for Mediaset Group, now journalist and tv personality.
He is a regular guest in the most listened radio channel in Italy (Radio24 – La Zanzara), 2/3 times a week he is a guest in national TV shows during prime time. He has been “Il Riformista” Director, and writes regularly for Nicola Porro blog, the most famous Italian journalist.
He can be a perfect speaker for Israel interests. And he can find and train other people (MPs, journalists) as part of his team and having them standing for Israel and against misinformation.