The project initiator and entrepreneur is Udi Lion, a Jewish educator and media professional, an entrepreneur with proven ability to market and recruit resources for projects in the areas of Judaism and the Media. Udi has established an organization for the rehabilitation of the disabled, a foundation for supporting Jewish and multi-cultural films, was a partner in founding a school for Jewish cinema, and raised over one million dollars from foundations for media initiatives with educational significance (for example, the drama series he developed that gave voice to various cultural groups in Israeli society).