In holding a vision of pluralism and discourse this Jewish Alternative Festival appeals
to all religious and secular streams. Over three days the relevancy of Hebraic culture
is celebrated in Tel Aviv, setting a foundation for collaboration with Pre-military
academies whereby young students are invited to take part in the festival’s events.
This is a first step in building bridges between Jewish educational programs and
experiential and intriguing Hebraic culture.
Oleh! Records RA – Israel’s Music Export Office is a registered non profit
organization which showcases abroad and exclusively produces TUNE IN TEL AVIV,
Israel’s annual international music conference and showcase event.
Originally launched to showcase the most talented/export ready Israeli and
Palestinian acts, Tune In Tel Aviv’s is now recognised as one of the most important
industry events in the middle east. Each year it hosts a delegation of high-level
music industry decision-makers, tastemakers, and media from around the world to
lecture and educate our local industry, scout talent, and directly invest in Israel’s
creative industries for future export opportunities abroad.
The events have led to dozens of label signings, publishing & touring deals,
management/agency agreements, and festival placements, as well as the discovery
of Israel’s biggest international stars such as Balkan Beat Box, Noga Erez, A-WA and many more.
Oleh! Records RA’s “Home Office” project, Nigunim Betzedek Festival, was launched
in Tel Aviv in 2019. The 3 days annual alternative Jewish festival is all about
updated, original & refreshing perspective on Hebraic culture, by merging the zionist
enterprise’s heroes and deeds with Hebraic & Jewish treasures in a diverse artistic
program composed of music events, study days, workshops, lectures, exhibitions,
walking tours and films.